Despite my education on the subject of photography, one area that still needs serious work (which I admit) is my blog imagery. As there are so many blogs and styles out there, finding an aesthetic you identify with can be harder to master than first thought, especially considering as your website is forever evolving and establishing its place on the internet. I've been working hard to find my own style and alter my current look so that it fits with me, here are a few ways I've been doing it and taking pointers from some of my favourite creators. How do you build a consistent blog / website imagery?
C o n s i d e r T h e W h o l e B l o g & A d d A B i t O f Y o u
Imagery is one of the main reasons a potential audience will stick around so having an inclination of what you want to say can help, especially if one of your goals is to attract readers, for example if you're wanting to relate to others it needs to show more of you and your likes (plus more of your intended subject matter). Showing more of you in your photography, text, interaction and behind the scenes means you start to build a rapport plus it can establish your own voice for the internet. Fitting in a photography style that reflects all of this can be hard to establish (and may not work 100% of the time) but it's a consideration to make when building a brand, which I'm currently trying to do with varied success and it's by no means a quick fix.
U s e A C o h e s i v e
C o l o u r P a l e t t e
This may not work for all as some folks have a different focus for their websites plus others like more colour and variation. For me some of the strongest brands I admire have an overarching theme that works over every aspect of the site including photography. Having a working colour theme takes away distraction for the audience and you know what to look for when composing the images. Putting together a theme that works for you which you can maintain can take a bit of trial and error, as when I first launched the move to Squarespace plus a new website design it was all blue and as it's a calm colour (and my favourite) I thought it could work however over time the practicalities of up keep for just 1 colour have become apparent. Having a few complimentary colours that you naturally navigate towards can take the pressure off and present a more thought out layout to your audience.
C h o o s e A H e r o P i e c e
A photography set that works with your intended project / text / blog post usually has the purpose of giving an indication of what is to come and what to expect e.g. theme or topic, a big hint for the audience is to build your image around a key (relatable) piece that draws the majority of focus. Having a main subject matter to work around can make things a little easier as you can then work on the framing of said item with colours, textures and shapes that compliment the overall layout as props and backgrounds can be another sticking point to overcome. It can often take several attempts to get the placement and angle right as what you think may work doesn't always translate in camera but then again there can be a lot of unexpected surprises. Images don't have to be uber-stylised, minimal or even a flat lay but a bit of planning and time can go along way into how you wish to compose your newest content.
M a i n t a i n L i g h t i n g & E d i t i n g
Lighting an image is an incredibly important aspect of any photograph regardless of subject or type and what you look for in blog imagery could actually be very different to more personal work, the key is to try and be consistent. For me natural lighting is king and although I will over expose my edits for that white background effect (hard to accomplish when where you photograph is really dark), you don't get the harsh, sometimes fake effects which can be the case when you use studio lighting although they are another great option for when lighting is not easily accessible - you can combat those strong shadows especially in the Summer months but natural light can be more relatable. In terms of editing that can also shape how others see your work as it can be bright, full of contrast, muted, colourful or simple and many more types of editing. A consideration could be the connotations that can be associated with different styles of editing, it's about creating your own blog uniform and adding another layer to your voice - being consistent can keep others coming back for more.
M o r e T i p s
#01 || It's rare the magic happens on the first shot
#02 || Think in layers, layers can be your friend
#03 || Create an easy to access folder or scrapbook of inspirational imagery
#04 || Experiment with angles
#05 || The tiniest of move in prop placement can make an image
H o w D o Y o u S t y l e Y o u r B l o g I m a g e r y ?